The Rollercoaster Ride of Cold Calling: Navigating the Ups and Downs of securing that face-to-face business meeting


In the world of business, making a great first impression is crucial. Whether you’re an established corporation or a budding startup, securing that all-important face-to-face business meeting can be a game-changer. Cold calling, often considered a daunting task, is one of the most effective ways to reach potential clients and partners. In this blog, we’ll explore the ups and downs of cold calling and appointment making, and offer valuable insights on how to navigate the rollercoaster ride to that elusive first meeting.

The Ups:

Opportunity Knocks: Cold calling presents a world of opportunities. With each call, you have a chance to connect with potential clients, partners, and industry leaders who could transform your business. The excitement of the unknown is one of the most exhilarating aspects of cold calling.

Testing the Waters: Cold calls serve as a testing ground to refine your pitch and approach. You can quickly gauge what works and what doesn’t. Each conversation is an opportunity to adapt and improve your messaging for the next call.

Building Resilience: Rejection is an inevitable part of cold calling. The silver lining is that it helps build thick skin and resilience. Overcoming objections and learning from negative experiences are valuable life skills that can positively impact other areas of your personal and professional life.

Networking: Cold calling isn’t just about making appointments; it’s also about building relationships. Even when a prospect declines a meeting, they may still remember your name or your company for future opportunities. Networking through cold calling can open doors you never anticipated.

The Downs:

Fear of Rejection: The fear of rejection is the dark cloud that hangs over every cold caller. It can be disheartening when calls go unanswered or potential clients decline to meet. This fear is arguably the most significant downside of cold calling.

Time-Consuming: Cold calling can be a time-consuming process. Hours may be spent making dozens of calls without any guarantee of success. It can be frustrating when your efforts do not immediately yield results.

Unpredictable Results: While the ups of cold calling are promising, the results are often unpredictable. A successful call today does not guarantee a successful call tomorrow. The inconsistency can be discouraging.

Burnout: Cold calling is emotionally and mentally taxing. Constant rejection and the pressure to meet targets can lead to burnout. Maintaining your enthusiasm and energy is a constant challenge.

Navigating the Rollercoaster:

Be Prepared: Research your prospects thoroughly before making a call. Understanding their needs and pain points will help you tailor your pitch effectively. Have a well-rehearsed script, but be ready to adapt it to the specific needs of each prospect.

Embrace Rejection: Accept that rejection is part of the game. It’s not a personal affront; it’s a reality of the business world. Use each rejection as a learning opportunity and motivation to improve.

Keep a Positive Mindset: Maintaining a positive mindset is vital. Celebrate small wins, and don’t dwell on the setbacks. Stay focused on your long-term goals and the benefits of securing that first meeting.

Leverage Technology: Use Customer Relationship Management (CRM) software to streamline your cold calling process. These tools can help you organize your leads, track interactions, and identify the most promising prospects.


Cold calling and appointment making can be a rollercoaster ride with its ups and downs. However, with determination, resilience, and a well-prepared approach, you can increase your chances of securing that all-important first face-to-face business meeting. The journey may be challenging, but the rewards of connecting with potential clients and partners make it all worth it. So, gear up, make that call, and enjoy the ride!

At Platform Events, we make getting that first face-to-face meeting a much quicker journey, in fact, it’s what our Platforms are all about…. Guaranteed 20 minute 1-2-1 meetings with interested and active buyers with decision making power.

securing that face-to-face business meeting